Marge Serrano

Content Marketing + Personal Branding Coach

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  • Journaling, Mindset

    Build Your Best Year Yet: Introducing The DreamBuilder & The Creative Flow Planners

    • December 23, 2024
    • 0 comments
    • by Marge Serrano

    In our fast-paced, digitally driven world, itโ€™s easy to feel overwhelmed. Between endless notifications, packed schedules, and the constant hum of responsibility, finding time to reflect and recharge can feel like a luxury. But what if there were a simple, cost-effective way to boost your mental clarity, enhance emotional well-being, and even improve your productivity? […]

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  • Uncategorized

    Color, Typography & Emotion: The Science Behind Brand Aesthetics

    • April 11, 2025
    • 0 comments
    • by Camille

    In todayโ€™s crowded marketplace, the aesthetics of a brand can make or break its ability to capture attention and build emotional connections with its audience. While some may think of design as merely decorative, the truth is that elements like color and typography are deeply rooted in psychology, shaping how customers perceive and interact with […]

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  • Branding, Design, Marketing

    The Visual Voice: How Design Shapes Perception and Trust

    • April 9, 2025
    • 0 comments
    • by Camille

    In an era where digital impressions matter more than ever, the way your brand presents itself visually is just as important as the words you use. Design is not merely about aestheticsโ€”itโ€™s a powerful communication tool that influences perception, builds trust, and creates emotional connections with audiences. Whether youโ€™re running a business, managing a personal […]

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  • Branding, Business, Marketing, SEO

    Beyond the Logo: Designing a Brand That Sticks

    • April 4, 2025
    • 0 comments
    • by Camille

    More Than Just a Pretty Logo Branding isnโ€™t just about a sleek logo or a catchy slogan. Itโ€™s about crafting an identity that people connect with on an emotional level. A great brand sticksโ€”not because of its aesthetics alone, but because of the experience, values, and personality behind it. In this article, weโ€™ll explore what […]

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  • Business, Marketing, SEO

    SEO Meets Storytelling: Writing for Humans and Algorithms Alike

    • April 2, 2025
    • 0 comments
    • by Camille

    The Perfect Balance of Art and Science In the ever-evolving world of digital marketing, one challenge persists: How do you write content that ranks high on search engines while still being engaging for human readers? The answer lies in the fusion of SEO and storytelling. Too often, businesses focus solely on optimizing their content for […]

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  • Business, Marketing

    Storytelling Superpowers: How to Create Content That Resonates

    • March 28, 2025
    • 0 comments
    • by Camille

    In the world of content marketing, storytelling is a superpower. It has the ability to captivate audiences, create emotional connections, and drive action like no other technique. Whether you’re crafting blog posts, social media updates, email campaigns, or video scripts, the way you tell your story can make or break your content strategy. In this […]

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I'm Marge, content marketer turned entrepreneur. My mission is to help you scale a brand from scratch as a digital entrepreneur. Learn More

 
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Join a community of likeminded creatives & smitten wordsmiths

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Follow @thesmittenwordsmith on Instagram

Big brands are built in quiet conversations too. ๐Ÿฅ‚

This May 9โ€“10, Iโ€™ll be attending the 16th Philippine SME Business Expo at SMX Convention Center โ€” not as a speaker, not in a booth, but as a founder whoโ€™s always hungry for meaningful connections.

If youโ€™re a creative, a coach, a fellow writer, or simply someone obsessed with turning words into wins, letโ€™s meet.

Letโ€™s talk:

โœจPersonal branding that feels like you

โœจCopy that connects and converts

โœจAnd building a business you actually love showing up for

DM me to book a casual catch-up or a quick strategy coffee while Iโ€™m there. ๐Ÿ’Œ

Iโ€™ll be floating around the event floor โ€” probably with a notebook, an iced Americano, and a few new ideas brewing. ๐Ÿ˜‰

#TheSmittenWordsmith #PHSMEExpo2025 #CreativeEntrepreneurPH #WomenInCopywriting #PersonalBrandingCoach #FounderOnTheGo #BrandWithHeart #FilipinaCreative
๐ถ๐‘™๐‘Ž๐‘Ÿ๐‘–๐‘ก๐‘ฆ ๐‘‘๐‘œ๐‘’๐‘ ๐‘›โ€™๐‘ก ๐‘Ž๐‘™๐‘ค๐‘Ž๐‘ฆ๐‘  ๐‘๐‘œ๐‘š๐‘’ ๐‘คโ„Ž๐‘’๐‘› ๐‘ฆ๐‘œ๐‘ข ๐‘โ„Ž๐‘Ž๐‘ ๐‘’ ๐‘–๐‘ก.

I used to think that if I hustled hard enough, the answers would show up.

โœจ More clients. More content. More movement. โœจ

But nothing spoke louder than stillness.

Two weeks ago, I took a beach trip to one of the most beautiful islands in the Philippines, also called the Healing Island, ๐‘†๐‘–๐‘ž๐‘ข๐‘–๐‘—๐‘œ๐‘Ÿ. ๐Ÿฉต 

No laptop. No KPIs. Just me, the sea, and a book. ๐Ÿ˜Œ 

And in the silence, I heard the direction my career was asking me to go. ๐Ÿ‘‰ 

This season, Iโ€™m choosing depth over noise. ๐Ÿค Strategy over speed.

Sometimes, the next best business move isnโ€™t to work moreโ€”itโ€™s to pause with intention. 

If youโ€™re a founder who feels like youโ€™re spinning in circles latelyโ€ฆ maybe what you need isnโ€™t another to-do list. 

Maybe what you need is space.

Real, luxurious, unproductive space where the answers can find you.

The best business clarity Iโ€™ve ever had? Didnโ€™t come from a Zoom call. 

๐ผ๐‘ก ๐‘๐‘Ž๐‘š๐‘’ ๐‘“๐‘Ÿ๐‘œ๐‘š ๐‘กโ„Ž๐‘’ ๐‘ค๐‘Ž๐‘ฃ๐‘’๐‘ . ๐ŸŒŠ 

Ever had clarity hit you like that? 

#TheSmittenWordsmith #personalbrand #softlifeceo #womenempowerment #femaleentrepreneurs #womeninbusiness #creativeentrepreneur
โœจ Itโ€™s not just about doing the work โ€” itโ€™ โœจ Itโ€™s not just about doing the work โ€” itโ€™s about how you welcome your clients into it.

Introducing the Luxe Client Loungeโ„ข โ€” a stunning Notion portal template to help you organize your entire client experience beautifully:

๐Ÿ“ Onboarding, project timelines, deliverables, and more โ€” all in one chic hub.

Say goodbye to email chaos. Say hello to polished, effortless client communication. ๐Ÿค

Snag it now for just $27 โ€” link in bio!

#ClientExperienceMatters #TheSmittenWordsmith #NotionTemplate #CreativeEntrepreneur #ClientLove
Writerโ€™s Note โœ๐Ÿผโœจ Youโ€™re not late to y Writerโ€™s Note โœ๐Ÿผโœจ

Youโ€™re not late to your own story. Youโ€™re right on time.

Maybe you thought youโ€™d have launched the brand, landed the dream client, finished the book, or figured it all out by now.

But timelines are not checklists. And your journey? Itโ€™s not a race โ€” itโ€™s a masterpiece in progress. ๐ŸŽจ๐Ÿ•Š

Hereโ€™s what I want you to remember today:

Thereโ€™s no such thing as behind in a life thatโ€™s uniquely yours.

Youโ€™re crafting a narrative that no one else could ever write โ€” and itโ€™s unfolding with perfect, divine timing.

So stop comparing your rough draft to someone elseโ€™s final edit.

Your voice, your pace, your path โ€” itโ€™s all part of the magic. ๐Ÿ’ซ

The next chapter is coming. And itโ€™s going to be so damn good.

#TheSmittenWordsmith #CreativeJourney #WritersLife #yourerightontime
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