Marge Serrano

Content Marketing + Personal Branding Coach

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    Game-Changing Trends for Creatives and Entrepreneurs in 2025

    • December 20, 2024
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    • by Marge Serrano

    Looking ahead to 2025, the content marketing and personal branding world shows no signs of slowing down. Staying ahead means anticipating shifts and seizing opportunities for wordsmiths, creatives, and entrepreneurs. Here are the top predictions for the coming year: 1. AI-curated, Human-Enhanced Content Will Rule AI will continue to grow in sophistication, offering more personalized […]

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  • Branding, Business, Content Marketing

    The Smitten Wordsmith 2024 Wrapped: Content Marketing & Personal Branding Insights

    • December 16, 2024
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    • by Marge Serrano

    As 2024 draws to a close, itโ€™s time to reflect on the trends, triumphs, and transformations that shaped content marketing and personal branding this year. The landscape has never been more dynamic for wordsmiths, creatives, and entrepreneurs. Hereโ€™s a look back at the key highlights that defined the year. 1. Authenticity Became the New Currency […]

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  • Content Marketing

    Content Marketing Case Studies: What Works and Why

    • October 31, 2024
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    • by Marge Serrano

    Content marketing has become a cornerstone for businesses aiming to engage their audience, drive conversions, and build brand loyalty. As we delve into the world of content marketing case studies, we will explore successful campaigns that highlight what works and why. Through the lens of these real-world examples, we will uncover effective strategies, tactics, and […]

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  • Content Marketing

    How to Measure the ROI of Your Content Marketing Efforts: Tools and Techniques for Tracking the Effectiveness of Content

    • October 29, 2024
    • 0 comments
    • by Marge Serrano

    Content marketing is a cornerstone of modern business strategy, driving brand awareness, customer engagement, and conversions. However, with the increasing investment in content creation and distribution, measuring the return on investment (ROI) of your content marketing efforts has become essential. This article provides a comprehensive guide on how to effectively measure the ROI of your […]

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  • Content Marketing, Marketing, Social Media

    The Role of Social Media in Content Distribution: Best Practices for Using Social Platforms to Amplify Content

    • October 24, 2024
    • 0 comments
    • by Marge Serrano

    In todayโ€™s digital age, creating quality content is only half the battle. The other half? Ensuring that content reaches the right audience. This is where social media comes in. Social platforms have become indispensable tools for content distribution, offering opportunities to amplify reach, engage with target audiences, and drive more traffic to your website. With […]

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I'm Marge, content marketer turned entrepreneur. My mission is to help you scale a brand from scratch as a digital entrepreneur. Learn More

 
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Follow @thesmittenwordsmith on Instagram

Big brands are built in quiet conversations too. ๐Ÿฅ‚

This May 9โ€“10, Iโ€™ll be attending the 16th Philippine SME Business Expo at SMX Convention Center โ€” not as a speaker, not in a booth, but as a founder whoโ€™s always hungry for meaningful connections.

If youโ€™re a creative, a coach, a fellow writer, or simply someone obsessed with turning words into wins, letโ€™s meet.

Letโ€™s talk:

โœจPersonal branding that feels like you

โœจCopy that connects and converts

โœจAnd building a business you actually love showing up for

DM me to book a casual catch-up or a quick strategy coffee while Iโ€™m there. ๐Ÿ’Œ

Iโ€™ll be floating around the event floor โ€” probably with a notebook, an iced Americano, and a few new ideas brewing. ๐Ÿ˜‰

#TheSmittenWordsmith #PHSMEExpo2025 #CreativeEntrepreneurPH #WomenInCopywriting #PersonalBrandingCoach #FounderOnTheGo #BrandWithHeart #FilipinaCreative
๐ถ๐‘™๐‘Ž๐‘Ÿ๐‘–๐‘ก๐‘ฆ ๐‘‘๐‘œ๐‘’๐‘ ๐‘›โ€™๐‘ก ๐‘Ž๐‘™๐‘ค๐‘Ž๐‘ฆ๐‘  ๐‘๐‘œ๐‘š๐‘’ ๐‘คโ„Ž๐‘’๐‘› ๐‘ฆ๐‘œ๐‘ข ๐‘โ„Ž๐‘Ž๐‘ ๐‘’ ๐‘–๐‘ก.

I used to think that if I hustled hard enough, the answers would show up.

โœจ More clients. More content. More movement. โœจ

But nothing spoke louder than stillness.

Two weeks ago, I took a beach trip to one of the most beautiful islands in the Philippines, also called the Healing Island, ๐‘†๐‘–๐‘ž๐‘ข๐‘–๐‘—๐‘œ๐‘Ÿ. ๐Ÿฉต 

No laptop. No KPIs. Just me, the sea, and a book. ๐Ÿ˜Œ 

And in the silence, I heard the direction my career was asking me to go. ๐Ÿ‘‰ 

This season, Iโ€™m choosing depth over noise. ๐Ÿค Strategy over speed.

Sometimes, the next best business move isnโ€™t to work moreโ€”itโ€™s to pause with intention. 

If youโ€™re a founder who feels like youโ€™re spinning in circles latelyโ€ฆ maybe what you need isnโ€™t another to-do list. 

Maybe what you need is space.

Real, luxurious, unproductive space where the answers can find you.

The best business clarity Iโ€™ve ever had? Didnโ€™t come from a Zoom call. 

๐ผ๐‘ก ๐‘๐‘Ž๐‘š๐‘’ ๐‘“๐‘Ÿ๐‘œ๐‘š ๐‘กโ„Ž๐‘’ ๐‘ค๐‘Ž๐‘ฃ๐‘’๐‘ . ๐ŸŒŠ 

Ever had clarity hit you like that? 

#TheSmittenWordsmith #personalbrand #softlifeceo #womenempowerment #femaleentrepreneurs #womeninbusiness #creativeentrepreneur
โœจ Itโ€™s not just about doing the work โ€” itโ€™ โœจ Itโ€™s not just about doing the work โ€” itโ€™s about how you welcome your clients into it.

Introducing the Luxe Client Loungeโ„ข โ€” a stunning Notion portal template to help you organize your entire client experience beautifully:

๐Ÿ“ Onboarding, project timelines, deliverables, and more โ€” all in one chic hub.

Say goodbye to email chaos. Say hello to polished, effortless client communication. ๐Ÿค

Snag it now for just $27 โ€” link in bio!

#ClientExperienceMatters #TheSmittenWordsmith #NotionTemplate #CreativeEntrepreneur #ClientLove
Writerโ€™s Note โœ๐Ÿผโœจ Youโ€™re not late to y Writerโ€™s Note โœ๐Ÿผโœจ

Youโ€™re not late to your own story. Youโ€™re right on time.

Maybe you thought youโ€™d have launched the brand, landed the dream client, finished the book, or figured it all out by now.

But timelines are not checklists. And your journey? Itโ€™s not a race โ€” itโ€™s a masterpiece in progress. ๐ŸŽจ๐Ÿ•Š

Hereโ€™s what I want you to remember today:

Thereโ€™s no such thing as behind in a life thatโ€™s uniquely yours.

Youโ€™re crafting a narrative that no one else could ever write โ€” and itโ€™s unfolding with perfect, divine timing.

So stop comparing your rough draft to someone elseโ€™s final edit.

Your voice, your pace, your path โ€” itโ€™s all part of the magic. ๐Ÿ’ซ

The next chapter is coming. And itโ€™s going to be so damn good.

#TheSmittenWordsmith #CreativeJourney #WritersLife #yourerightontime
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