Marge Serrano

Content Marketing + Personal Branding Coach

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  • Business, Marketing, SEO

    Developing Content That Engages Potential Customers at Each Phase of Their Decision-Making Process

    • October 22, 2024
    • 0 comments
    • by Marge Serrano

    In today’s highly competitive digital landscape, content marketing has become one of the most effective strategies to attract, engage, and convert potential customers. But creating generic content isn’t enough; your content needs to be tailored to the different stages of the buyer’s journey. Each stage requires a unique approach to meet the needs, pain points, […]

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  • Content Creation, Content Marketing

    Repurposing Content: Get More Out of What You Create

    • October 17, 2024
    • 0 comments
    • by Marge Serrano

    Strategies for Repurposing Existing Content to Reach New Audiences In today’s fast-paced digital world, creating fresh and engaging content consistently can be a challenging task. Every piece of content you produce requires time, resources, and creativity. While new content is necessary to keep up with changing trends, many brands often overlook a powerful strategy that […]

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  • Content Marketing, SEO

    Using Data to Shape Your Content Strategy: How Data Analytics Can Improve Content Marketing

    • October 15, 2024
    • 1 Comment
    • by Marge Serrano

    In today’s fast-paced digital landscape, creating content isn’t enough. To stand out, content marketers must be strategic, targeted, and data-driven. The secret to success lies in data analytics. By using data, you can refine your content strategy, ensure alignment with audience preferences, and drive measurable results. Why Data is Crucial in Content Marketing In content […]

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  • Marketing, SEO

    SEO Best Practices for Content Marketing: How to Optimize Content for Search Engines

    • October 10, 2024
    • 0 comments
    • by Marge Serrano

    Creating high-quality content is just the first step in content marketing. To make sure your content gets seen, you need to optimize it for search engines. This is where SEO (Search Engine Optimization) comes in. When done correctly, SEO helps your content rank higher, attract more traffic, and drive more conversions. In this guide, we’ll […]

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  • Branding, Content Creation, Marketing

    Unlock the Power of Storytelling in Content Marketing: Build Stronger Audience Connections

    • October 8, 2024
    • 0 comments
    • by Marge Serrano

    In today’s digital world, content marketing is a key part of every business strategy. But with so much content out there, how do you stand out? The answer lies in storytelling. Storytelling isn’t just for books and movies. It’s a powerful tool in content marketing that can transform your brand and message. When done right, […]

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Hey, there!
Hey, there!

I'm Marge, content marketer turned entrepreneur. My mission is to help you scale a brand from scratch as a digital entrepreneur. Learn More

 
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Join a community of likeminded creatives & smitten wordsmiths

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When they say “you’re so lucky”… But I had a visi When they say “you’re so lucky”…

But I had a vision board. 🥺❤️

This was my 2025 vision board... and somehow, real life met (and exceeded) it.

✨ I ticked off the UAE from my bucket list (yes, including riding a camel 🐪).
✨ I owned the first year of my 30s without holding back... learned to surf, solo-traveled 3 times, invested anew, and said yes to new experiences.
✨ I got to teach again, this time a specialist course for professionals.
✨ I planned to quietly focus on my own vlog and YouTube… and somehow ended up being featured on Vietnam’s national TV, and randomly interviewed at the Dubai Frame as the only Southeast Asian tourist there at the time (still wild to me lol).
✨ I rebranded both The Smitten Wordsmith and Uniqora Studio.
✨ I got my first speaking engagement as a business owner at the University of the Philippines.
✨ I moved more, worked out more, and kept my bio age 3 years younger than my actual age 💪🏽

And in between all of that, I was able to show up for and support the people I love... something I value just as much as any milestone.

What’s crazy is… I only had three big goals that year:
👩🏽‍🎨 Rebrand
✈ Travel to a dream destination
🧘 Do more meaningful work

I’m grateful that life gave me more than I asked for.

Here’s to a more meaningful, aligned, and fruitful 2026 🤍

Exciting times ahead.

P.S. If you want to learn how to create a vision board like this, I’ll be hosting a free vision board workshop at The Smitten Wordsmith very soon! 🥹✨
2026 isn’t about doing more for me. It’s about do 2026 isn’t about doing more for me.

It’s about doing what actually supports my nervous system, my creativity, and the life I’m building.

I’m leaving behind the habits that kept me busy but disconnected.

The need to prove.

The pressure to rush.

The urge to silence myself to stay palatable.

And I’m choosing steadier things instead.

Routines that regulate.

Work that feels aligned, not draining.

Movement, relationships, and visibility that feel safe to grow into.

This isn’t a reinvention.

It’s a return.

To trusting my own voice.

To moving with intention.

To letting “enough” be enough.

Here’s to entering 2026 gently, but decisively. ✨

 #TheSmittenWordsmith #PersonalBranding #NewYear2026 #CreativeEntrepreneur #FilipinaFounder #CareerGrowth #Marketing
Season’s greetings! ✨🎄☃ May this festive season g Season’s greetings! ✨🎄☃

May this festive season gift you rest, reflection, and the courage to write your next chapter gently. 🧘❣

#thesmittenwordsmith #WomenInBusiness #WomenEmpowerment #FounderFlow #DreamBrandElite #CreativeLife #Christmas #Holidays
sometimes it’s not the lack of talent… it’s the pr sometimes it’s not the lack of talent…
it’s the pressure, comparison, and perfectionism ❌
the moment I learned to create from presence, not panic, everything opened up. ✨
if you’re entering your soft creativity era, this one’s for you 💕
#thesmittenwordsmith #creatives #softlifeera
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