Marge Serrano

Content Marketing + Personal Branding Coach

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  • Business, Marketing, SEO

    Developing Content That Engages Potential Customers at Each Phase of Their Decision-Making Process

    • October 22, 2024
    • 0 comments
    • by Marge Serrano

    In todayโ€™s highly competitive digital landscape, content marketing has become one of the most effective strategies to attract, engage, and convert potential customers. But creating generic content isnโ€™t enough; your content needs to be tailored to the different stages of the buyerโ€™s journey. Each stage requires a unique approach to meet the needs, pain points, […]

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  • Content Creation, Content Marketing

    Repurposing Content: Get More Out of What You Create

    • October 17, 2024
    • 0 comments
    • by Marge Serrano

    Strategies for Repurposing Existing Content to Reach New Audiences In today’s fast-paced digital world, creating fresh and engaging content consistently can be a challenging task. Every piece of content you produce requires time, resources, and creativity. While new content is necessary to keep up with changing trends, many brands often overlook a powerful strategy that […]

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  • Content Marketing, SEO

    Using Data to Shape Your Content Strategy: How Data Analytics Can Improve Content Marketing

    • October 15, 2024
    • 1 Comment
    • by Marge Serrano

    In today’s fast-paced digital landscape, creating content isn’t enough. To stand out, content marketers must be strategic, targeted, and data-driven. The secret to success lies in data analytics. By using data, you can refine your content strategy, ensure alignment with audience preferences, and drive measurable results. Why Data is Crucial in Content Marketing In content […]

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  • Marketing, SEO

    SEO Best Practices for Content Marketing: How to Optimize Content for Search Engines

    • October 10, 2024
    • 0 comments
    • by Marge Serrano

    Creating high-quality content is just the first step in content marketing. To make sure your content gets seen, you need to optimize it for search engines. This is where SEO (Search Engine Optimization) comes in. When done correctly, SEO helps your content rank higher, attract more traffic, and drive more conversions. In this guide, weโ€™ll […]

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  • Branding, Content Creation, Marketing

    Unlock the Power of Storytelling in Content Marketing: Build Stronger Audience Connections

    • October 8, 2024
    • 0 comments
    • by Marge Serrano

    In todayโ€™s digital world, content marketing is a key part of every business strategy. But with so much content out there, how do you stand out? The answer lies in storytelling. Storytelling isnโ€™t just for books and movies. Itโ€™s a powerful tool in content marketing that can transform your brand and message. When done right, […]

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Hey, there!

I'm Marge, content marketer turned entrepreneur. My mission is to help you scale a brand from scratch as a digital entrepreneur. Learn More

 
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Join a community of likeminded creatives & smitten wordsmiths

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Follow @thesmittenwordsmith on Instagram

Big brands are built in quiet conversations too. ๐Ÿฅ‚

This May 9โ€“10, Iโ€™ll be attending the 16th Philippine SME Business Expo at SMX Convention Center โ€” not as a speaker, not in a booth, but as a founder whoโ€™s always hungry for meaningful connections.

If youโ€™re a creative, a coach, a fellow writer, or simply someone obsessed with turning words into wins, letโ€™s meet.

Letโ€™s talk:

โœจPersonal branding that feels like you

โœจCopy that connects and converts

โœจAnd building a business you actually love showing up for

DM me to book a casual catch-up or a quick strategy coffee while Iโ€™m there. ๐Ÿ’Œ

Iโ€™ll be floating around the event floor โ€” probably with a notebook, an iced Americano, and a few new ideas brewing. ๐Ÿ˜‰

#TheSmittenWordsmith #PHSMEExpo2025 #CreativeEntrepreneurPH #WomenInCopywriting #PersonalBrandingCoach #FounderOnTheGo #BrandWithHeart #FilipinaCreative
๐ถ๐‘™๐‘Ž๐‘Ÿ๐‘–๐‘ก๐‘ฆ ๐‘‘๐‘œ๐‘’๐‘ ๐‘›โ€™๐‘ก ๐‘Ž๐‘™๐‘ค๐‘Ž๐‘ฆ๐‘  ๐‘๐‘œ๐‘š๐‘’ ๐‘คโ„Ž๐‘’๐‘› ๐‘ฆ๐‘œ๐‘ข ๐‘โ„Ž๐‘Ž๐‘ ๐‘’ ๐‘–๐‘ก.

I used to think that if I hustled hard enough, the answers would show up.

โœจ More clients. More content. More movement. โœจ

But nothing spoke louder than stillness.

Two weeks ago, I took a beach trip to one of the most beautiful islands in the Philippines, also called the Healing Island, ๐‘†๐‘–๐‘ž๐‘ข๐‘–๐‘—๐‘œ๐‘Ÿ. ๐Ÿฉต 

No laptop. No KPIs. Just me, the sea, and a book. ๐Ÿ˜Œ 

And in the silence, I heard the direction my career was asking me to go. ๐Ÿ‘‰ 

This season, Iโ€™m choosing depth over noise. ๐Ÿค Strategy over speed.

Sometimes, the next best business move isnโ€™t to work moreโ€”itโ€™s to pause with intention. 

If youโ€™re a founder who feels like youโ€™re spinning in circles latelyโ€ฆ maybe what you need isnโ€™t another to-do list. 

Maybe what you need is space.

Real, luxurious, unproductive space where the answers can find you.

The best business clarity Iโ€™ve ever had? Didnโ€™t come from a Zoom call. 

๐ผ๐‘ก ๐‘๐‘Ž๐‘š๐‘’ ๐‘“๐‘Ÿ๐‘œ๐‘š ๐‘กโ„Ž๐‘’ ๐‘ค๐‘Ž๐‘ฃ๐‘’๐‘ . ๐ŸŒŠ 

Ever had clarity hit you like that? 

#TheSmittenWordsmith #personalbrand #softlifeceo #womenempowerment #femaleentrepreneurs #womeninbusiness #creativeentrepreneur
โœจ Itโ€™s not just about doing the work โ€” itโ€™ โœจ Itโ€™s not just about doing the work โ€” itโ€™s about how you welcome your clients into it.

Introducing the Luxe Client Loungeโ„ข โ€” a stunning Notion portal template to help you organize your entire client experience beautifully:

๐Ÿ“ Onboarding, project timelines, deliverables, and more โ€” all in one chic hub.

Say goodbye to email chaos. Say hello to polished, effortless client communication. ๐Ÿค

Snag it now for just $27 โ€” link in bio!

#ClientExperienceMatters #TheSmittenWordsmith #NotionTemplate #CreativeEntrepreneur #ClientLove
Writerโ€™s Note โœ๐Ÿผโœจ Youโ€™re not late to y Writerโ€™s Note โœ๐Ÿผโœจ

Youโ€™re not late to your own story. Youโ€™re right on time.

Maybe you thought youโ€™d have launched the brand, landed the dream client, finished the book, or figured it all out by now.

But timelines are not checklists. And your journey? Itโ€™s not a race โ€” itโ€™s a masterpiece in progress. ๐ŸŽจ๐Ÿ•Š

Hereโ€™s what I want you to remember today:

Thereโ€™s no such thing as behind in a life thatโ€™s uniquely yours.

Youโ€™re crafting a narrative that no one else could ever write โ€” and itโ€™s unfolding with perfect, divine timing.

So stop comparing your rough draft to someone elseโ€™s final edit.

Your voice, your pace, your path โ€” itโ€™s all part of the magic. ๐Ÿ’ซ

The next chapter is coming. And itโ€™s going to be so damn good.

#TheSmittenWordsmith #CreativeJourney #WritersLife #yourerightontime
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