Marge Serrano

Content Marketing + Personal Branding Coach

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  • Content Writing, Marketing, SEO

    How to Create a Content Strategy That Drives Results: A Step-by-Step Guide to Developing an Effective Content Marketing Plan

    • October 3, 2024
    • 0 comments
    • by Marge Serrano

    In todayโ€™s digital-first landscape, content is king, but a powerful content strategy is the crown that ensures your content thrives. Whether you’re a business owner, marketer, or a content creator, developing a well-planned content marketing strategy is critical for growth, brand awareness, lead generation, and driving tangible results. In this detailed guide, we will walk […]

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  • Content Writing, Marketing

    Content Marketing Trends for 2024: New Strategies Shaping the Industry

    • October 1, 2024
    • 0 comments
    • by Marge Serrano

    Introduction In the rapidly evolving digital landscape, content marketing remains one of the most influential ways to connect with audiences, build brand authority, and drive conversions. However, what worked in content marketing five years ago, or even last year, might not be as effective in 2024. As we move forward, it’s essential for businesses, marketers, […]

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  • Content Writing, Marketing, Social Media

    Creating a Content Calendar: A Step-by-Step Guide

    • September 26, 2024
    • 0 comments
    • by Marge Serrano

    In the fast-paced world of digital marketing, consistency is key to maintaining a robust online presence. One of the most effective ways to ensure regular and strategic content creation is by using a content calendar. A content calendar not only helps you plan and organize your content but also allows you to align your content […]

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  • Branding, Marketing, SEO, Social Media

    Building Detailed Audience Personas for Targeted Content

    • September 19, 2024
    • 0 comments
    • by Marge Serrano

    In the realm of digital marketing, crafting content that resonates with your audience is crucial for achieving engagement, conversions, and overall success. However, to create such impactful content, understanding who your audience is and what they truly care about is essential. This is where detailed audience personas come into play. Building well-defined audience personas enables […]

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  • SEO, Social Media

    Effective Content Distribution Channels for Maximum Reach

    • September 17, 2024
    • 1 Comment
    • by Marge Serrano

    In today’s digital age, creating high-quality content is only half the battle. The other half lies in effectively distributing that content to ensure it reaches the maximum audience. An effective content distribution strategy is essential for businesses and brands looking to enhance their visibility, engage with their target audience, and ultimately drive conversions. This article […]

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I'm Marge, content marketer turned entrepreneur. My mission is to help you scale a brand from scratch as a digital entrepreneur. Learn More

 
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Join a community of likeminded creatives & smitten wordsmiths

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Follow @thesmittenwordsmith on Instagram

Big brands are built in quiet conversations too. ๐Ÿฅ‚

This May 9โ€“10, Iโ€™ll be attending the 16th Philippine SME Business Expo at SMX Convention Center โ€” not as a speaker, not in a booth, but as a founder whoโ€™s always hungry for meaningful connections.

If youโ€™re a creative, a coach, a fellow writer, or simply someone obsessed with turning words into wins, letโ€™s meet.

Letโ€™s talk:

โœจPersonal branding that feels like you

โœจCopy that connects and converts

โœจAnd building a business you actually love showing up for

DM me to book a casual catch-up or a quick strategy coffee while Iโ€™m there. ๐Ÿ’Œ

Iโ€™ll be floating around the event floor โ€” probably with a notebook, an iced Americano, and a few new ideas brewing. ๐Ÿ˜‰

#TheSmittenWordsmith #PHSMEExpo2025 #CreativeEntrepreneurPH #WomenInCopywriting #PersonalBrandingCoach #FounderOnTheGo #BrandWithHeart #FilipinaCreative
๐ถ๐‘™๐‘Ž๐‘Ÿ๐‘–๐‘ก๐‘ฆ ๐‘‘๐‘œ๐‘’๐‘ ๐‘›โ€™๐‘ก ๐‘Ž๐‘™๐‘ค๐‘Ž๐‘ฆ๐‘  ๐‘๐‘œ๐‘š๐‘’ ๐‘คโ„Ž๐‘’๐‘› ๐‘ฆ๐‘œ๐‘ข ๐‘โ„Ž๐‘Ž๐‘ ๐‘’ ๐‘–๐‘ก.

I used to think that if I hustled hard enough, the answers would show up.

โœจ More clients. More content. More movement. โœจ

But nothing spoke louder than stillness.

Two weeks ago, I took a beach trip to one of the most beautiful islands in the Philippines, also called the Healing Island, ๐‘†๐‘–๐‘ž๐‘ข๐‘–๐‘—๐‘œ๐‘Ÿ. ๐Ÿฉต 

No laptop. No KPIs. Just me, the sea, and a book. ๐Ÿ˜Œ 

And in the silence, I heard the direction my career was asking me to go. ๐Ÿ‘‰ 

This season, Iโ€™m choosing depth over noise. ๐Ÿค Strategy over speed.

Sometimes, the next best business move isnโ€™t to work moreโ€”itโ€™s to pause with intention. 

If youโ€™re a founder who feels like youโ€™re spinning in circles latelyโ€ฆ maybe what you need isnโ€™t another to-do list. 

Maybe what you need is space.

Real, luxurious, unproductive space where the answers can find you.

The best business clarity Iโ€™ve ever had? Didnโ€™t come from a Zoom call. 

๐ผ๐‘ก ๐‘๐‘Ž๐‘š๐‘’ ๐‘“๐‘Ÿ๐‘œ๐‘š ๐‘กโ„Ž๐‘’ ๐‘ค๐‘Ž๐‘ฃ๐‘’๐‘ . ๐ŸŒŠ 

Ever had clarity hit you like that? 

#TheSmittenWordsmith #personalbrand #softlifeceo #womenempowerment #femaleentrepreneurs #womeninbusiness #creativeentrepreneur
โœจ Itโ€™s not just about doing the work โ€” itโ€™ โœจ Itโ€™s not just about doing the work โ€” itโ€™s about how you welcome your clients into it.

Introducing the Luxe Client Loungeโ„ข โ€” a stunning Notion portal template to help you organize your entire client experience beautifully:

๐Ÿ“ Onboarding, project timelines, deliverables, and more โ€” all in one chic hub.

Say goodbye to email chaos. Say hello to polished, effortless client communication. ๐Ÿค

Snag it now for just $27 โ€” link in bio!

#ClientExperienceMatters #TheSmittenWordsmith #NotionTemplate #CreativeEntrepreneur #ClientLove
Writerโ€™s Note โœ๐Ÿผโœจ Youโ€™re not late to y Writerโ€™s Note โœ๐Ÿผโœจ

Youโ€™re not late to your own story. Youโ€™re right on time.

Maybe you thought youโ€™d have launched the brand, landed the dream client, finished the book, or figured it all out by now.

But timelines are not checklists. And your journey? Itโ€™s not a race โ€” itโ€™s a masterpiece in progress. ๐ŸŽจ๐Ÿ•Š

Hereโ€™s what I want you to remember today:

Thereโ€™s no such thing as behind in a life thatโ€™s uniquely yours.

Youโ€™re crafting a narrative that no one else could ever write โ€” and itโ€™s unfolding with perfect, divine timing.

So stop comparing your rough draft to someone elseโ€™s final edit.

Your voice, your pace, your path โ€” itโ€™s all part of the magic. ๐Ÿ’ซ

The next chapter is coming. And itโ€™s going to be so damn good.

#TheSmittenWordsmith #CreativeJourney #WritersLife #yourerightontime
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